FRISCO, Texas (February 20, 2024) – FC Dallas today announces a three-year partnership with Campari America as the official and exclusive partner in the bourbon and tequila spirit categories, setting the stage for an array of captivating initiatives. With the partnership, Wild Turkey® becomes the Official Bourbon of FC Dallas, bringing fans in-stadium and in-market opportunities to engage with and learn about Wild Turkey’s 101 Bourbon and Longbranch® Bourbon offerings, while Espolòn® Tequila becomes the Official Tequila of FC Dallas, furthering the brand’s commitment to celebrating the sport of soccer and its dedicated fanbase across the country.
“We are thrilled to welcome Campari to the FC Dallas family,” said Megan Miller, FC Dallas Vice President, Partnership Marketing. “Campari's brands will amplify our in-stadium premium offerings for our fans at Toyota Stadium, and we are excited to showcase them in multiple areas this season.”
This new partnership will give consumers the opportunity to experience newly branded bar spaces at Toyota Stadium and an expanded in-market presence for Campari across the Metroplex, including an associate partnership for all official FC Dallas Watch Parties across the city. The 2024 Watch Party schedule will be updated online at fcdallas.com/watchparty.
“Campari is excited to partner with FC Dallas and showcase our diverse portfolio, including Wild Turkey, Longbranch and Espolòn Tequila, across the city and at Toyota Stadium – a buzzing venue in the heart of Texas,” said Andrea Sengara, Head of US Marketing at Campari. “The Club’s fanbase is extremely engaged and passionate, and through this partnership, we’re looking forward to elevating the FC Dallas fan experience even further over the next three years.”
FC Dallas and Campari encourage all fans to enjoy responsibly this 2024 season.
About Campari Group/Campari America
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. Campari Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group is headquartered in Sesto San Giovanni, Italy, and owns 22 plants worldwide with its own distribution network in 23 countries. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.
Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. , Campari America has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®.
