Frisco, Texas (Feb. 13, 2023) – FC Dallas today announced a multi-year partnership that will see Coca-Cola become the official carbonated beverage and bottled water partner of FC Dallas, North Texas SC, the FC Dallas Academy and FC Dallas Youth. Coca-Cola, which is an MLS partner, will have exclusive pouring rights at Toyota Stadium and Soccer Center as well as the home of North Texas SC, Choctaw Stadium in Arlington.
“Having been a global partner of FIFA’s since 1974, Coca-Cola and soccer are synonymous. Partnering with this iconic brand is a natural fit for us,” said FC Dallas President Dan Hunt. “We’re excited to work with Coca-Cola here at FC Dallas and as we plan to host matches in Dallas/Fort Worth for FIFA World Cup 2026™.”
Fan will get to enjoy popular Coca-Cola brands such as Coke, Diet Coke, Coke Zero Sugar, Sprite, Fanta as well as Smartwater,Topo Chico and Dasani waters on matchday and at all Toyota Stadium and Soccer Center events beginning in February 2023.
“The entire Coca-Cola Southwest Beverages Family is excited about this new partnership and the opportunity to refresh FC Dallas fans everywhere,” Coca-Cola Southwest Beverages President Jean Claude Tissot. “We look forward to uniting the passion for FC Dallas and our beverages both at the stadium and in the community”.
HIGHLIGHTS OF THE FC DALLAS AND COCA-COLA PARTNERSHIP INCLUDE:
- Coca-Cola will serve as the presenting partner for one home FC Dallas match each season throughout the partnership.
- Fans will get to enjoy samples of Coca-Cola products at select home FC Dallas games.
- FC Dallas and Coca-Cola will collaborate on several promotions in-stadium and throughout North Texas designed to surprise and delight fans.
- Coca-Cola will be prominently featured on the goal line during FC Dallas home matches available through MLS Season Pass on the Apple TV app. (Learn more about MLS Season Pass here: apple.co/FCDallas_MLS) (Learn more about MLS Season Pass here: apple.co/FCDallas_MLS)
- Employees of Coca-Cola and Coca-Cola Southwest Beverages located in Dallas will receive tickets to FC Dallas matches.
MEDIA INVITE: SAMPLE COCA-COLA AT 2023 TOYOTA STADIUM EATS FOOD PREVIEW
Media are invited to sample a variety of Coca-Cola products, which are provided by Coca-Cola Southwest Beverages, at Toyota Stadium Eats food preview at the Gallagher Club at the National Soccer Hall of Fame on Wednesday, February 15 from 11:30AM-1PM. To RSVP for the food preview or for additional information, please contact Gina Miller at GMiller@FCDallas.com. Representatives from FC Dallas and Coca-Cola will be available for interviews.
ABOUT FC DALLAS
FC Dallas is owned by Hunt Sports LLC and is committed to creating championship moments on and off the pitch. Since being purchased from Major League Soccer in 2003, FC Dallas has developed the 145-acre Toyota Stadium and Soccer Center in Frisco, Texas where it plays its home matches. FC Dallas and its affiliates operate the MLS NEXT Academy, boys and girls youth programs as well as MLS NEXT Pro’s North Texas SC. FC Dallas won the Lamar Hunt U.S. Open Cup in 1997 and 2016 while also winning the MLS Supporters’ Shield in 2016.
ABOUT CCSWB
Dallas-based Coca-Cola Southwest Beverages (CCSWB), a company of Arca Continental, is one of the largest Coca-Cola bottlers in the United States. CCSWB produces, markets, and distributes Coca-Cola brands throughout Texas and parts of New Mexico, Oklahoma, and Arkansas. The company employs more than 8,000 associates who operate 7 production plants and 37 distribution facilities, serving more than 31 million consumers. Headquartered in Monterrey, Mexico, Arca Continental is one of the largest Coca-Cola bottlers in the world, with an outstanding history spanning more than 91 years. Within its Coca-Cola franchise, Arca Continental serves more than 118 million consumers in Mexico, Argentina, Ecuador, Peru, and the Southwestern U.S. Arca Continental also produces and markets snacks under the brand names Wise in the U.S., Bokados in Mexico and Inalecsa in Ecuador. For more information, visit www.cocacolaswb.com and www.arcacontal.com.
ABOUT THE COCA-COLA COMPANY
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at http://www.coca-colacompany.com/ and follow us on Twitter, Instagram, Facebook and LinkedIn.
