Frisco, Texas (Oct. 18, 2023) – TOCA, the world’s leading tech-enabled soccer experiences company and largest operator of indoor soccer training centers in North America, today announced a partnership with the FC Dallas Youth Soccer Club to develop the next generation of soccer players. The announcement occurred at a media event at the FC Dallas UMB Bank Performance Center in Frisco, Texas on Wednesday featuring TOCA founder and two-time USMNT player Eddie Lewis, FC Dallas Academy Director Chris Hayden, FC Dallas Ambassador Kenny Cooper, Jr. and FC Dallas Youth athletes.
As part of this multi-year deal, TOCA will install its proprietary training technology in the UMB Bank Performance Center, home to FC Dallas Youth, in Frisco. The technology will be used for professional player development and on-site evaluation for youth players. The partners will also co-develop team training programs for youth players that will be operated in all TOCA Soccer Training Centers in Dallas. TOCA is the largest operator of indoor soccer centers in the region.
“TOCA’s proprietary training technology is the gold-standard for player development. I am delighted by the endorsement of FC Dallas Youth, a premier youth soccer club,” said TOCA founder and two-time USMNT player Eddie Lewis. “TOCA is proud to be an official training partner of Major League Soccer and a leader in the development of the next generation of North American players,” added TOCA CEO Yoshi Maruyama.
This announcement comes on the heels of a historic 10-year partnership TOCA announced with Major League Soccer to grow the sport and develop the next generation of soccer players in North America ahead of the FIFA World Cup 2026™.
“TOCA’s training technology simply works and the real time data collected is invaluable,” said FC Dallas Chief Operating Officer Jimmy Smith. “We are excited to install this proprietary technology in our performance center and to customize a curriculum for our players in TOCA Soccer Centers in North Texas.”
TOCA was founded in 2016 by USMNT World Cup player and former MLS/English Premier League midfielder, Eddie Lewis. TOCA is led by a world-class management team and its Board of Directors is comprised of transformative leaders from the sports industry including Erik Anderson, former Executive Chairman and CEO of Topgolf Entertainment Group; Abby Wambach, USWNT World Cup winner; Celeste Burgoyne, lululemon President Americas; and Julie Haddon, NWSL Chief Marketing Officer.
